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Phillip Morris
Creating meaningful digital experiences by combining product thinking, user-centered design, and modern technology.
Project Name
Phillip Morris
Type
UX/UI Design | Motion Design
Year
2024-2026
Timeline
2 years
Project overview
Overview
Over the past several years, I worked on a wide range of learning and communication initiatives for global audiences. My work combined UX/UI design, motion graphics, interactive learning, and AI-powered video production to help transform complex information into engaging and accessible experiences.
The Challenge
Global learning initiatives often need to explain complex topics to diverse audiences while maintaining engagement and scalability.
The challenge was creating experiences that were:
Easy to understand
Visually engaging
Fast to produce
Scalable across markets
Consistent across channels
Areas of Work
Learning Design
Designing training experiences that focus on engagement rather than information overload.
Show:
Learning journeys
Storyboards
Training flows
Quizzes
Branching scenarios
Interactive Experiences
Transforming passive training into active participation.
Show:
Multiple-choice interactions
Scenario-based learning
Compliance challenges
Knowledge checks
UX/UI Design
Creating interfaces for learning platforms and digital experiences.
Show:
Wireframes
User flows
Final screens
Design systems
Prototyping
AI-Powered Video Production
Building scalable learning content using AI-generated video.
Show:
Synthesia avatars
Script creation
Localization workflows
Production process
Motion Design
Using animation to simplify complex information.
Show:
Explainers
Product education
Animated transitions
Learning assets
