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Crib of Shades

Creating meaningful digital experiences by combining product thinking, user-centered design, and modern technology.

Project Name

Crib of Shades

Type

Brand Design | Web Design

Year

2024

Timeline

1 month

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Project overview

Overview

Crib of Shades is a UK-based online retailer specializing in high-quality sunglasses from the world’s leading brands. Founded in Luton, England, the brand is committed to offering stylish and authentic eyewear at competitive prices.

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Product Selection

Crib of Shades carefully curates its collection, ensuring that every pair of sunglasses meets the highest standards of design, durability, and authenticity. The brand works only with trusted manufacturers to provide customers with the best in eyewear fashion.

Customer Satisfaction

The brand prioritizes a seamless shopping experience, offering a hassle-free 14-day return policy. If customers are not satisfied with their purchase, they can easily return their sunglasses for a full refund, ensuring confidence in every order.

Global Reach

Crib of Shades is dedicated to making premium sunglasses accessible worldwide. With efficient shipping and excellent customer service, the brand connects fashion-conscious individuals with the perfect shades, no matter where they are.


Crib of Shades was an end-to-end branding and e-commerce project. My role covered brand identity development, logo design, visual direction, website design, Shopify integration, social media content creation, and marketing assets. The goal was to build a consistent and recognizable brand experience across every customer touchpoint, from discovery to purchase.

My Contributions

  • Brand Identity Design

  • Logo Design

  • Art Direction & Visual Direction

  • UX/UI Design

  • Shopify Website Design & Integration

  • Social Media Content Creation

  • Marketing & Promotional Assets

  • Brand Guidelines


This project demonstrated the value of designing beyond individual screens. By combining branding, e-commerce, and marketing assets under one visual system, Crib of Shades became a more cohesive and memorable experience for its customers.

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