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Crib of Shades
Creating meaningful digital experiences by combining product thinking, user-centered design, and modern technology.
Project Name
Crib of Shades
Type
Brand Design | Web Design
Year
2024
Timeline
1 month
Project overview
Overview
Crib of Shades is a UK-based online retailer specializing in high-quality sunglasses from the world’s leading brands. Founded in Luton, England, the brand is committed to offering stylish and authentic eyewear at competitive prices.


Product Selection
Crib of Shades carefully curates its collection, ensuring that every pair of sunglasses meets the highest standards of design, durability, and authenticity. The brand works only with trusted manufacturers to provide customers with the best in eyewear fashion.
Customer Satisfaction
The brand prioritizes a seamless shopping experience, offering a hassle-free 14-day return policy. If customers are not satisfied with their purchase, they can easily return their sunglasses for a full refund, ensuring confidence in every order.
Global Reach
Crib of Shades is dedicated to making premium sunglasses accessible worldwide. With efficient shipping and excellent customer service, the brand connects fashion-conscious individuals with the perfect shades, no matter where they are.


Crib of Shades was an end-to-end branding and e-commerce project. My role covered brand identity development, logo design, visual direction, website design, Shopify integration, social media content creation, and marketing assets. The goal was to build a consistent and recognizable brand experience across every customer touchpoint, from discovery to purchase.
My Contributions
Brand Identity Design
Logo Design
Art Direction & Visual Direction
UX/UI Design
Shopify Website Design & Integration
Social Media Content Creation
Marketing & Promotional Assets
Brand Guidelines




This project demonstrated the value of designing beyond individual screens. By combining branding, e-commerce, and marketing assets under one visual system, Crib of Shades became a more cohesive and memorable experience for its customers.
